NYX Studio is an AI-native content and growth studio for direct-to-consumer brands selling in India. We build cinematic brand films, performance creative, content automation pipelines, and influencer operations — under one roof, priced for founders, shipped at the velocity AI now makes possible. Based in Pune, Maharashtra.
NYX Studio was founded in 2025 by Atharv Paharia and Bhavya Jain. The premise was simple: every D2C founder we knew was bottlenecked on content velocity, not strategy. They knew what to make. They couldn't make it fast enough, cheaply enough, or consistently enough to compound.
Generative AI changed the math. AI-generated product films are now indistinguishable from a five-figure live shoot for roughly 70% of social-media use cases — and they ship in 48-72 hours instead of two weeks. That single shift means a small team can deliver the cadence a large agency used to charge a fortune for.
NYX is the studio built around that shift. Cinematic film, paid creative, and influencer ops under one roof — priced for D2C founders doing ₹50L+ MRR who've outgrown freelance Fridays.
* CO-FOUNDER & TECH LEAD
Atharv leads AI engineering, the content production pipeline, and the video automation systems that let the studio ship at agency-grade velocity with a small team. Knows where AI helps, where it doesn't, and how to glue both ends together.
* CO-FOUNDER & PRODUCT LEAD
Bhavya leads brand strategy, product, and the partner-facing systems that translate D2C founder briefs into shipping content campaigns. Lives close to the Indian D2C ecosystem and decides what NYX makes next.